FOR IMMEDIATE RELEASE
Scooter’s Coffee Opens First Location in Beatrice, Nebraska
Location to Celebrate Grand Opening with $2 Medium Drinks


Thu Nov 10 2016 - Beatrice, NE – Scooter’s Coffee, the Midwest-based coffee franchise that has experienced tremendous growth over the past year, will increase their Nebraska presence with the company’s first-ever location in Beatrice (2305 N 6th Street). On Friday, November 11, the new drive-thru coffee shop will celebrate its grand opening with $2 medium drinks all day and will donate 50% of the proceeds to Gage County United Way.


“With such success already in Lincoln, opening a store in Beatrice was a natural next step,” said Rob Streett, President and Chief Operating Officer of Scooter’s Coffee. “We’re already very pleased with the warm reception from the community and look forward to providing amazing experiences and world-class coffee to the residents of Beatrice.”

On November 11, Grand Opening Day, customers can also expect to receive several fun giveaways; beginning at 9 a.m., the first 100 customers will receive a free t-shirt or coffee mug. For the afternoon crowd, starting at 2 p.m., the first 100 customers will receive a $5 gift card.

To continue the celebration, the location will be holding a week-long promotion (November 14 – November 18) with half off any drink from 4 p.m. to close (excluding Vertigo Smoothies).

Katie Noell owns this location, her first as a franchise owner of Scooter’ Coffee. Prior to owning, Katie worked doing offsite training for a Lincoln Scooter’s location and eventually moved into management.

“Working in management led to a conversation about my future goals. After researching and getting information about opening my own franchise, I anxiously took the idea straight to my family, and over a year later here I am,” said Katie. “I feel blessed to be able to share my dream with the Beatrice community and have them enjoy it for years to come. It’s amazing what a great cup of coffee and a smile can do!”

The Beatrice grand opening marks the latest move in the company’s extraordinary growth. With more than 150 stores open in 13 states, Scooter’s Coffee has signed agreements in two additional states and will open more than 40 locations from coast to coast in 2016. The company is in the midst of a robust grand opening pipeline. It recently opened its first location in Phoenix, AZ, added a second location to the Atlanta, GA, metro area and also opened its second of many locations in the state of Florida. It will also add several locations this year to expanding markets, such as Nebraska, Kansas and Texas.

Scooter’s, which is based out of Omaha, Nebraska, handcrafts its pastries and roasts its own shade-grown coffee, sourced through Arbor Day Foundation. In 2016, the company also added depth to its product profile, releasing a new line of Organic Hot and Iced Teas during the summer. In addition to its nearly-100% gluten-free beverage menu, Scooter's recently added gluten-free brownies to its extensive menu. 



About Scooter’s Coffee

Founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska, Scooter’s Coffee roasts only the finest coffee beans in the world at its headquarters in Omaha, Nebraska. Scooter's success over 18 years of history is simple: stay committed to the original business principles and company core values. The Scooter's mantra, often recited to franchisees, customers and employees is: "Amazing People, Amazing Drinks...Amazingly Fast!”™ It represents the company's business origins from 1998 and reflects a steady commitment to providing an unforgettable experience to loyal customers.

For more information, visit scooterscoffee.com,facebook.com/scooterscoffee, or ownascooters.com