FOR IMMEDIATE RELEASE
Scooter’s Coffee Hires Bill Black as Chief Marketing Officer
Credentials Include more than 30 Years at Top National Brands
July 19, 2018 – Omaha, NE – Scooter’s Coffee, the Midwest-based coffee franchise that has experienced tremendous nationwide growth over the past year, announced that it has hired Bill Black as Chief Marketing Officer. Prior to this position, Bill Black was interim CMO for Scooter’s Coffee and the Founder of The Marketing Coach LLC., a Marketing Strategy and Consulting firm. Bill has also held senior marketing roles at many national brands, including Starbucks Coffee, Friendly’s Ice Cream, Dunkin’ Donuts, and C2 Education.
“In our 20th year of business, Scooter’s Coffee is growing at a faster pace than ever before,” stated Todd Graeve, Chief Executive Officer. “As we increase our regional and national footprint, it is key that we have a strong marketing leader with significant industry, branding, and franchising experience. Bill has already made a significant impact on the Scooter’s Coffee brand and marketing efforts during his short tenure as interim CMO. We couldn’t be more excited for Bill, the Scooter’s Coffee brand and our valued franchisees as he takes on the full-time role as our CMO.”
During his tenure at The Marketing Coach LLC., Black oversaw many key areas of the business including Marketing Strategy Development, Branding, Field Marketing, Public Relations, Guest Experience, Category Management and Product Innovation.
In line with their successful and robust grand opening strategy, Scooter’s Coffee recently opened five locations throughout Kansas and Missouri, opened the first of many locations in the state of Arkansas, and is opening additional locations in markets such as Phoenix, Arizona; Rapid City, South Dakota; Dallas, Texas; and Las Vegas, Nevada.
Americans love their coffee. The percentage of people in the U.S. who drink coffee daily is up to 62 percent in 2017. The National Coffee Association also recently discovered the percentage of Americans drinking coffee prepared outside of the home is at an all-time high of 46 percent in 2017. Scooter’s Coffee, with the Brand Promise of Amazing People, Amazing Drinks…Amazingly Fast! ® is helping to meet that demand.
Scooter’s Coffee is a drive-thru franchise that has been serving world-class coffee for 20 years. It roasts only the finest beans, and it makes that first-morning sip convenient and rewarding for its customers across the nation. Scooter’s Coffee is quickly approaching 200 locations in 16 states and has over 150 franchise commitments to build new stores. To find out why Scooter’s Coffee is among the best coffee franchises in the nation and to learn more about franchise opportunities, visit ownascooters.com.
About Scooter’s Coffee
Founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska, Scooter’s Coffee roasts only the finest coffee beans in the world at its headquarters in Omaha, Nebraska. In more than two decades of business, Scooter’s Coffee’s success is simple: stay committed to the original business principles and company core values. The Scooter’s Coffee Brand Promise, often recited to franchisees, customers and employees is: “Amazing People, Amazing Drinks… Amazingly Fast!®” It represents the company’s business origins from 1998 and reflects a steady commitment to providing an unforgettable experience to loyal and new customers.
Scooter’s Coffee specializes in hand-tamped espresso drinks, fruit smoothies, baked-from-scratch pastries and features its signature drink, the Caramelicious®. The company also serves a line of hot and iced organic teas, single-origin coffee and the original Cold Brew & Cream. This year, one of Scooter’s Coffee’s drink innovations includes Red Bull Infusions.
Scooter’s Coffee is at the dawn of a strategic growth phase in the Midwest and nationwide. The U.S. coffee market is an estimated $48 billion a year recession-resistant industry, and Scooter’s Coffee is striving to become the #1 drive-thru coffee franchise in the nation. Visit ownascooters.com to learn more about the benefits of owning a franchise of a well-established company.