FOR IMMEDIATE RELEASE
Scooter’s Coffee Plans To Acquire Crane Coffee
Two local brands share a commitment to high-quality drinks and customer relationships
Omaha, NE, October 10, 2019 – Scooter’s Coffee, a locally owned specialty coffee business with more than 230 locations in 15 states and 200+ franchise commitments, today announced it has plans to acquire Omaha-based Crane Coffee.
“Scooter’s Coffee feels very fortunate to be able to possibly acquire Crane Coffee locations maintaining local ownership of this 28-year-old Omaha company,” says Mike Rogers, chief operating officer at Scooter’s Coffee. “As Scooter’s Coffee continues to expand, we look for great opportunities to bring in brands that are the quality of Crane Coffee.”
“The timing is right for Linda and me to sell Crane Coffee, and we want to be sure we sell the brand to the right people,” says Keith Graeve, owner of Crane Coffee. “Scooter’s Coffee is a great match, they’re in the same business and we share common core values and commitment to quality. Once the deal is completed, it will make for an easy transition for our employees.”
Details of the transaction are still being finalized and will not be disclosed. After completion, the Crane Coffee locations will not immediately re-brand to Scooter’s Coffee. That process will transition over the next 90 days.
Ann Pedersen, OBI Creative
About Crane Coffee:
Crane Coffee was founded in 1991, and acquired by Keith and Linda Graeve in 2011 with an ongoing emphasis on exceptional customer service, hand-crafted drinks, a loyal local following and the belief that a cup of coffee can build long-standing relationships. There are eight locations in Omaha; six are free-standing and two are located in Methodist Hospital and Children’s Hospital and Medical Center.
About Scooter’s Coffee
Founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska, Scooter’s Coffee roasts only the finest coffee beans in the world at its headquarters in Omaha, Nebraska. In more than two decades of business, Scooter’s Coffee’s success is simple: stay committed to the original business principles and company’s four core values, which are Integrity, Love, Humility and Courage. The Scooter’s Coffee Brand Promise, often recited to franchisees, customers and employees is: “Amazing People, Amazing Drinks… Amazingly Fast!®️” It represents the company’s business origins from 1998 and reflects a steady commitment to providing an unforgettable experience to loyal and new customers.
Scooter’s Coffee is at the dawn of a strategic growth phase in the Midwest and nationwide. The U.S. coffee market is an estimated $48 billion a year recession-resistant industry, and Scooter’s Coffee is striving to become the #1 drive-thru coffee franchise in the nation. Visit ownascooters.com to learn more about the benefits of owning a franchise of a well-established company. For more information, visit scooterscoffee.com, facebook.com/scooterscoffee, ownascooters.com or call 877-494-7004.