FOR IMMEDIATE RELEASE
The Next Amazing Caramelicious® is Here
Contest Winner, Peanut Butter Mocha Caramelicious Joins Summer Menu
Omaha, NE – The Peanut Butter Mocha Caramelicious® makes its triumphant debut on the Scooter’s Coffee summer menu today! Last year, in celebration of Scooter’s Coffee’s 20thAnniversary, nearly 10,000 people voted on this drink to be the Next Amazing Caramelicious®. Now, after months of product development, the decadent blender has arrived. Topped with rich chocolate and caramel drizzle, the drink fuses together world-class espresso, velvety caramel sauce, creamy peanut butter and ice cream base.
“We are so grateful for the relationships that we have built with our loyal customer base and we couldn’t be more excited to make them a part of the creation of amazing new drinks with us,” stated Lisa Person, Vice President of Marketing. “Our customers have been the reason for our success over the past 20 plus years, and collaborating with them and making them a part of the development of a new beverage makes what we do even more fun. The Peanut Butter Mocha Caramelicious® has such depth of flavor and more importantly, represents a celebration of our brand and our treasured customers.”
During the contest, conducted in August of 2018, consumers were asked to vote for The Next Amazing Caramelicious® by choosing between three possible flavors: Peanut Butter Mocha Caramelicious®, Cinnamon Roll Caramelicious® and Toasted Coconut Caramelicious®. Peanut Butter Mocha Caramelicious® was announced as the winner during a much-anticipated Facebook Live event.
“We were absolutely thrilled at the excitement expressed by our customers once the winner was announced,” said Person. “We channeled their energy and excitement into a perfectly crafted drink for every one of our customers to enjoy! It’s the relationships with our customers paired with our unwavering passion for the highest quality coffee that makes creating new beverages like these so exciting.”
The release of Peanut Butter Mocha Caramelicious® caps off an exciting summer for Scooter’s Coffee. The brand recently released its first-ever ready-to-drink beverage with Canned Cold Brew coffee. Scooter’s also released a new mobile app with more rewards, fun gifting options and a refreshed design.
Scooter’s Coffee is a drive-thru franchise that has been serving world-class coffee for more than 20 years and has more than 220 locations in 14 states across the nation. With over 175 franchise commitments to build new stores, the company plans to open over 40 additional stores in 2019. Its signature drink is the Caramelicious®, and the menu features an array of specialty espresso beverages, single-origin coffee, fruit smoothies, Red Bull Infusions, Cold Brew, baked-from-scratch pastries, and savory breakfast options. Scooter’s also recently released its first-ever ready-to-drink canned Cold Brew coffee.
About Scooter’s Coffee
Founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska, Scooter’s Coffee roasts only the finest coffee beans in the world at its headquarters in Omaha, Nebraska. In more than two decades of business, Scooter’s Coffee’s success is simple: stay committed to the original business principles and company’s four core values, which are Integrity, Love, Humility and Courage. The Scooter’s Coffee Brand Promise, often recited to franchisees, customers and employees is: “Amazing People, Amazing Drinks… Amazingly Fast!®️” It represents the company’s business origins from 1998 and reflects a steady commitment to providing an unforgettable experience to loyal and new customers.
Scooter’s Coffee is at the dawn of a strategic growth phase in the Midwest and nationwide. The U.S. coffee market is an estimated $48 billion a year recession-resistant industry, and Scooter’s Coffee is striving to become the #1 drive-thru coffee franchise in the nation. Visit ownascooters.com to learn more about the benefits of owning a franchise of a well-established company. For more information, visit scooterscoffee.com, facebook.com/scooterscoffee, ownascooters.com or call 877-494-7004.