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FOR IMMEDIATE RELEASE
Scooter’s Coffee Opens First Location in Middleton, WI
Store to Celebrate with Grand Opening on February 17-21 

Middleton, WI, February 7, 2020 – Scooter’s Coffee, best known for its convenient drive-thru specialty coffee and baked-from-scratch pastries, added its first location to the state of Wisconsin with the company’s debut store in Middleton at 6401 University Avenue. To celebrate, the location will be hosting a Grand Opening Week Monday, February 17 – Friday, February 21.  

During the Grand Opening Week, customers can expect to receive a variety of offers that include:

  • Monday, February 17 – Half Off Caramelicious®
  • Tuesday, February 18 – Half Off Mocha or White Mocha
  • Wednesday, February 19 – Half Off Fruit Smoothies
  • Thursday, February 20 – Half Off Any Drink
  • Friday, February 21 – Free $5 Scooter’s Coffee gift card with purchase of $5 or more

The new location is owned by mother-son duo Teri and Adam LaBorde. “There is a wonderful connection between Wisconsin and Nebraska within our family, and we toyed around with the idea of bringing a beloved Nebraska product, Scooter’s Coffee, to Wisconsin for many years,” said Adam. “After a lot of conversations, soul searching and planning, we've finally done so the way we wanted, as a family." 

Scooter’s Coffee also offers a mobile app where customers earn 3 “Smiles” for every dollar spent, and once they reach 180 Smiles, they earn a free drink. All customers start in the Scooter Doodle status level, with perks that include a free drink on their birthday and one surprise reward per month, exclusive to the mobile app only. After earning 500 Smiles, customers move into the Caramelicious® status level with additional perks, including another surprise reward each month.

To pay with the app, customers simply need to link a credit card and tap “Pay in Stores” from the home screen. Then, if they choose to tip, they can select a custom amount or percentage prior to scanning their app. Customers also have the option to pay with cash or a gift card and still earn loyalty through the app by using the “Scan to Earn Loyalty” Only QR code.

The app also includes a “Gift Store” feature where customers can gift various drink or food options or a digital gift card to friends and family. In addition, the “Give $2, Get $2” feature allows customers to invite their friends to download the Scooter’s Coffee app for a $2 credit. Customers have full access to the menu on the Scooter’s Coffee app, including nutritional information.

Scooter’s Coffee is a drive-thru franchise that has been serving world-class coffee for more than 20 years and has more than 250 locations in 16 states across the nation. With over 200 franchise commitments to build new stores, the company plans to open many additional stores in 2020. Its signature drink is the Caramelicious®, and the menu features an array of specialty espresso beverages, single-origin coffee, fruit smoothies, Red Bull Infusions, Cold Brew, baked-from-scratch pastries, and savory breakfast options. Scooter’s also recently released its first-ever ready-to-drink canned Cold Brew coffee.

Connect with Scooter’s Coffee via Facebook, Instagram or Twitter and share your favorite moments by tagging @scooterscoffee using the hashtag #BeAmazing.

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